Australian court OKs logo ban on cigarette packs
- REUTERS - A combination photo shows illustrations obtained by Reuters of some of the proposed models of cigarettes packs in this April 7, 2011 file photo. Australia's highest court will rule on the world's
The High Court rejected a challenge by tobacco companies who argued the value of their trademarks will be destroyed if they are no longer able to display their distinctive colors, brand designs and logos on cigarette packs.
Starting in December, packs will instead come in a uniformly drab shade of olive and feature graphic health warnings and images of cancer-riddled mouths, blinded eyeballs and sickly children. The government hopes the new packs will make smoking as unglamorous as possible.
